The aim of this course is to develop the course participant’s understanding of the selling and sales management process from theoretical viewpoints. Students understand and the role of sales and successful customer experience in marketing. The second aspect of the course deals with sales negotiation situations in the business environment. Topics include Sales in marketing, Sales environment and settings, Negotiation skills and strategies, Negotiation process , Sales management and control and Customer experience and designing it.
Lasta odottavien perheiden ja synnyttäneiden terveydenhoitajatyön opintojakso.
"Business has only two functions – Marketing and Innovation.” ~ Milan Kundera
This course aims to help participants familiarise themselves with fundamental marketing concepts, their role in business, and the strategies available to achieve their marketing objectives. Sports marketing is a specialized branch of marketing that focuses on promoting sports events, teams, and athletes, as well as promoting other products and services through sporting events and sports teams. The goal of sports marketing is not only to increase revenue through the direct marketing of sports products and services but also to enhance brand awareness and customer loyalty by associating brands with the passion and excitement that sports can evoke.
Participants will be expected to apply the concepts of marketing and planning to real-world situations. The course will cover identifying markets, buying behaviour, product planning, pricing, distribution and communication strategies.
“Marketing aims to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker